Keep these guidelines in mind as you plan your website's layout and content.

"Content is King"

This is not just a clever saying. It is critical if you want a successful and effective website. Your site will be one of many millions, and people get distracted easily and quickly. Keep them interested with fresh and entertaining content regularly. If you let the content go stale, then people will leave and may never return. Additionally, you must keep the content relevant to the overall mission of your site. For instance, don't waste time on cookie recipes if you are trying to sell vintage floppy disks.